Definition and Examples of Media in Communications

Definition and Examples of Media in Communications In the communication process, a medium is a channel or system of communication- the means by which  information (the message) is transmitted  between a speaker or writer (the sender) and an audience (the receiver). The plural form is  media, and its also known as a channel. The medium used to send a message may range from an individuals voice, writing, clothing, and body language to forms of mass communication such as newspapers, television, and the internet. Communication Media Changes Over Time Before the printing press, mass communication didnt exist, as books were hand-written and literacy wasnt widespread throughout all social classes. The invention of moveable type was a major communication innovation for the world. Author Paula S. Tompkins sums up the history of communication and change thusly: When a communication medium changes, our practices  and  experiences of communication also change. The technology of writing liberated human communication from the medium of face-to-face (f2f) interaction. This  change affected both the process and  experience of communication, as persons no longer needed to be physically present to communicate with one another. The technology of the printing press further promoted the medium of writing by  mechanizing the creation and distribution of the written word. This began the new communication form of mass communication in pamphlets, newspapers, and cheap books, in contrast to the medium of handwritten documents and books.  Most recently, the medium of digital technology  is again changing the process and experience of human communication.(Practicing Communication Ethics: Development, Discernment, and Decision-Making. Routledge, 2016) Television mass media used to distill the news into a nightly news hour. With the advent of 24-hour news channels on cable, people could check in hourly or at any point in the hour to find out the latest news. Now, with social media platforms and the ubiquitous smartphones in our pockets, we can check news and happenings- or be alerted of them- constantly throughout the day. This puts a lot more news up front just because its the most recent. News outlets and channels looking for peoples eyeballs on their content (and advertisers) have a lot of pressure to keep those updates coming to peoples feeds. The outrageous, shocking, and easily digestible gets shared more widely than something thats complex and nuanced. Something short gets read more widely than something long. Authors James W. Chesebro and Dale A. Bertelsen noted how modern messaging seems a lot more like marketing than discourse, and their observation has only been amplified with the advent of social media: [A] significant shift in the nature of communication has been reported for several decades. Increasingly, it has been noted that a shift from a content orientation- with its emphasis on the ideational or substantive dimension of  discourse- to a concern for form or  medium- with an emphasis on image, strategy, and patterns of discourse- has been identified as a central feature of the information age. (Analyzing Media: Communication Technologies as Symbolic and Cognitive Systems. Guilford Press, 1996) Is the Medium the Message? If the medium through which information is delivered via affects what people get out of it, that could have big implications for today. As people move away from the in-depth coverage of an issue they can receive in print media to getting more information from social media, they consume increasing amounts of their information in soundbites, shared snippets of news that may be slanted (or fake, i.e., completely invented with no basis in fact), or inaccurate. In the modern age of people will remember it if you repeat it often enough- it doesnt matter if its true, it takes deeper dives into the information by message receivers to find out the real story and any hidden motives behind the headlines. If the medium doesnt equate with the message, its still true that different formats carry different versions of the same story, such as in depth of information or in emphasis.

The Medias 5 Most Tired Asian American Stereotypes

The Medias 5 Most Tired Asian American Stereotypes Asian Americans are the fastest-growing racial group in the United States, but in Hollywood, theyre often invisible or subject to old, tired stereotypes. Stereotypes in the media are especially harmful given that the Asian American community is woefully underrepresented on the large and small screen alike. â€Å"Only 3.8 percent of all television and theatrical roles were portrayed by Asian Pacific Islander actors in 2008, compared to 6.4 percent portrayed by Latino actors, 13.3 percent portrayed by African Americans and 72.5 percent portrayed by Caucasian actors,† according to the Screen Actors Guild. Because of this imbalance, Asian American actors have few opportunities to counteract sweeping generalizations about their racial group. In reality, Asian Americans are far more than the geeks and geishas Hollywood would have you believe. Dragon Ladies Since the days of early Hollywood, Asian American women have played â€Å"dragon ladies.† These female characters tend to be physically attractive but domineering and underhanded. Ultimately, they can’t be trusted. Chinese-American actress Anna May Wong played a series of these roles in the 1920s and contemporary actress Lucy Liu has more recently been accused of popularizing the stereotype. Wong temporarily left the United States to act in European films where she could escape being typecast as a dragon lady in Hollywood films. â€Å"I was so tired of the parts I had to play,† Wong explained in a 1933 interview quoted by the Los Angeles Times. â€Å"Why is it that the screen Chinese is nearly always the villain of the piece, and so cruel a villain- murderous, treacherous, a snake in the grass? We are not like that. †¦ We have our own virtues. We have our rigid code of behavior, of honor. Why do they never show these on the screen? Why should we always scheme, rob, kill?† Kung Fu Fighters When Bruce Lee became a superstar in the U.S. after the success of his 1973 film â€Å"Enter the Dragon,† the Asian American community largely took pride in his fame. In the film, Lee wasn’t portrayed as a buck-toothed imbecile, as Asian Americans had been portrayed in films such as â€Å"Breakfast at Tiffany’s.† Instead, he was strong and dignified. But before long, Hollywood began to portray all Asian Americans as martial arts experts. â€Å"So now the flipside of stereotyping is that every Asian American actor is expected to know some form of martial arts,† Tisa Chang, director of the Pan Asian Repertory Theatre in New York, told ABC News. â€Å"Any casting person will say, ‘Well, do you do some martial arts?’† Since Bruce Lee’s death, Asian performers such as Jackie Chan and Jet Li have become stars in the U.S. due to their martial arts backgrounds. Geeks Asian Americans are often portrayed as geeks and technical whizzes. Not only does this stereotype surface in television shows and films but also in commercials. The Washington Post has pointed out that Asian Americans are often portrayed as technologically savvy people in ads for corporations such as Verizon, Staples, and IBM. â€Å"When Asian Americans appear in advertising, they typically are presented as the technological experts- knowledgeable, savvy, perhaps mathematically adept or intellectually gifted,† the Post reported. â€Å"They’re most often shown in ads for business-oriented or technical products- smartphones, computers, pharmaceuticals, electronic gear of all kinds.† These commercials play on existing stereotypes about Asians being intellectually and technologically superior to Westerners. Foreigners Although people of Asian descent have lived in the United States since the 1800s, Asian Americans are often portrayed as perpetual foreigners. Like Latinos, Asians in television and film often speak accented English, suggesting that they’re recent immigrants to the country. These portrayals ignore that the United States is home to generation after generation of Asian Americans. They also set up Asian Americans to be stereotyped in real life. Asian Americans often complain about how often they get asked, â€Å"Where are you from- originally?† or complimented for speaking good English when they’ve spent their entire lives in the United States. Prostitutes Asian women have routinely been featured as prostitutes and sex workers in Hollywood. The line â€Å"Me love you long time,† spoken by a Vietnamese sex worker to U.S. soldiers in the 1987 film â€Å"Full Metal Jacket,† is arguably the most famous cinematic example of an Asian woman willing to sexually debase herself for white men. â€Å"There we have the promiscuous API woman stereotype: The one in which the Asian woman wants to have sex, willing to do anything, with the white man,† wrote Tony Le in Pacific Ties magazine. â€Å"The stereotype has taken many forms, from Lotus Blossom to Miss Saigon.† Le said that 25 years of â€Å"me love you long time† jokes endure. According to the TV Tropes website, the Asian prostitute stereotype dates back to the 1960s and ’70s, when U.S. military involvement in Asia heightened. In addition to â€Å"Full Metal Jacket,† films such as â€Å"The World of Suzie Wong† notoriously featured an Asian prostitute whose love for a white man is unrequited. â€Å"Law Order: SVU† also routinely depicts Asian women as prostitutes and mail-order brides.

Article summary Example | Topics and Well Written Essays - 750 words

Summary - Article Example finally that CBPR would seek balance between community members and researchers/practitioners through shared co-teaching, leadership, co-learning opportunities and therefore benefit from the expertise of both community practitioners and researchers. Participatory action research was suitable for this patient population because this kind of research is especially appropriate for public health nurses working with populations and communities since it offers a framework that builds upon local community knowledge, enabling the public health nurses as well as their community partners to be sensitive not only to the culture but also ecological context. Secondly participatory action research also serves as a useful guide in development of programs suitable for promoting healthy communities and health equality. Thirdly, this kind of research also allows socio-cultural contexts, systems, and meaning to emerge through a collaborative process between community members and public health nurses. Fourthly, early research in substance use provided a firm foundation for community participation .Participation action research is also very important in the acquisition of local community’s knowledge of substance nonuse and use so as to provide a richer understanding of the health-related needs and assets of the community, environment and circumstances surrounding substance-related illness and health, population and community conditions, beliefs, attitudes as well as traditions directed toward substance nonuse or use-related health risk behaviors. Some of the unique benefits of this study revolve around the unique strategies utilized in the community participation such as mapping (Geographic Information Systems) (GIS), and Photovoice (picture-taking by members of the community as well as researchers and practitioners).GIS as a tool enables assessment and analysis of the ecological context of a population together with phenomena such as youth substance nonuse and use within a

The UK Corporate Governance code should be codified and placed in the Essay

The UK Corporate Governance code should be codified and placed in the Companies Act - Essay Example It was this Code that introduced the principle of ‘comply or explain’.The City and the Stock Exchange gradually adopted it and, in 1998 it evolved into the Combined Code on Corporate Governance. Since the Combined Code is self-regulatory, no legal sanctions are bound to arise due to non-compliance. However, before the Combined Code was adopted, the Greenbury Report 1995 was drafted and it focused on strengthening the accountability while also enhancing the directors’ performance. It made recommendations that a remuneration committee comprising independent non-executive directors should be set up. The 1998 Hampel Report endorsed majority of the findings in both the Cadbury and the Greenbury Reports but it went further in regulating the relationship between the company and its stakeholders. The Hampel Report stated that- the directors are responsible for the relations with stakeholders; but they are accountable to the shareholders. The 1999 Turnbull Report was however concerned with the implementation of some of the requirements found in the Code mostly its internal control requirements. The board is required to periodically assess the control measures and annually report on them. The 2001 Myners Report promoted shareholder activism and also encouraged institutional investors to be more proactive. The Higgs Report drafted in 2003 focused mostly on the non-executive director’s independence, whilst the 2003 Smith Report considered the functions of the audit committee. The Code was reviewed over time after shareholder disquiet over its perceived shortcomings in corporate structures and its ability to respond to poor performance. Several sections were added to the Code- risk management, audit committees, remuneration and internal control. There was a banking crisis in 2008, and with many banks nationalised, this prompted the government to request Sir David Walker to focus specifically on corporate governance in the UK banks and

Descriptive Essay - A Mountain Resort :: Descriptive Essay, Descriptive Writing

Mountain Resort For those who like winter sports like skiing and snowboarding, we have just the perfect place- the remote yet very popular mountain resort called Balea Lake. It is situated at an altitude of 2,034m, being the highest mountain resort of Romania. The cliffs are covered with snow from November till late July, sometimes still persisting till the new one arrives. First, you have to reach Balea Waterfall, and only afterwards try to get to the lake. Late spring is the best time to come- you take the main road and you’re disappointed cause you see no sign of snow and you think you have come such a long way for nothing. But you keep driving, hoping to find that wonderful place where you can ski or snowboard in T-shirt only, without worrying you’ll catch another cold and hoping to meet some of the friends you haven’t seen for the past month or more. The road makes a big turn and suddenly you see what you’ve been waiting for: the big mountains are still covered with snow. So everyone is happy and anxious to finally arrive up there. The area is fantastic for the best skiers and boarders and it offers excellent routes for f reeride. The resort has only two chalets, each one situated on one side of the lake. There are many tow-days contests taking place here. The participants are from many different countries and they come here to have fun and do what they like and know best: extreme ski and snowboard. Snowboard is relatively a new extreme sport in Romania, but there already are many kids who practice it. Parties where everyone is having a good time and creating a friendly atmosphere, one would say specific to this place follow the contests. The party lasts till late in the night, when a peaceful silence covers the mountains. But the calm doesn’t last too long. Tired, but woken by the lukewarm rays of sun, the riders begin the new day with some tricks and jumps on the quarterpipe

Stalin and Clay Perspectives

Do you think communism was contained well after WWW? I believe that communism was not contained very well after WWW because communism managed to spread to Korea, Vietnam, China and Cuba. Communism parties took control in these countries. This spread of Communism was exactly what we didn't want because If Communism spread too much then we would lose control of It and then It would spread to most of the Middle East. Losing control of communism would be a disaster, If Communism spread to most of the Middle East hen who knows where else it will go.Luckily Communism didn't spread to as much of the Middle East as I had feared it would. What is your perspective on the Blockade? I personally believe that the Berlin blockade move made by Stalin was an act of war because by blockading off the vital railways and roads to West Berlin, the USSR were starving a whole civilization. This action was also demonstrating that Stalin was trying to force us to give him our (U. S. Britain, Italy) parts of Berlin to him and this was a very aggressive move, trying to bend us to his will. Why do you hold this perspective?I hold this view because starving a whole civilization and forcing other nations to give him land cannot be anything less than an act of war! Stalin knows this is an act of war but he's so focused on controlling all of Berlin that he will do what it takes to try bend us over to his demands. We were not going to give in though; I knew that I had to think of a way to deliver supplies to West Berlin. Believe that this move by Stalin was also due to his hatred of the German people. Although what Russia and Stalin suffered during WWW was terrible, he should not be punishing innocent civilians like his in a time so soon after war.What actions did you take as a result of your perspective? We knew we couldn't let the West Berliners starve, but we also couldn't give in to Stalin. I originally was going to move Tanks up to the blockade to Intimidate Stalin and make him move the b lockade but others thought this might cause war. We decided to airlift supplies to West Berlin, although this was very expensive it was a perfect idea, we used the Berlin airways to send planes over to deliver food and other needed supplies. This would mean that we could supply to Berlin while not taking an aggressive move towards Stalin.What is your perspective on the airlift? The Berlin Airlift was a great success! We managed to supply tons and tons of food to Berlin, we had airplanes landing in West Berlin and taking off every three minutes. We were sending five thousand tons of food every day! This was far more than when we were supplying via railway. Even though I originally wanted to take a more down the planes due to this being considered a war act. He did fly planes extremely close to our planes though. Just under a hundred pilots died because of this aggressive act by Stalin.Why do you hold this perspective? The airlift is what saved the Berliners and also what saved our pa rts of Berlin. If we didn't airlift then either West Berlin would starve or we would have to give away our parts of Berlin. The airlift was the perfect counterpart to Stalin's blockade. He thought he had us in a corner but the airlift proved him wrong. We could supply huge amounts to Berlin quickly and effectively. I believe that Stalin shot himself in the foot by putting up the blockade. We managed to get huge amounts of food to the Berlin people, and we kept our parts of Berlin.This is the opposite of what Stalin wanted. I truly believe that the airlift was one of the best decisions made during the Cold War due to it being non-aggressive and how successful it was for supplying to West Berlin. What are your views on WWW ally USSR now becoming a foe? I think it is a great loss to lose USSR as an ally. They were a very strong fighting force and practically won the war as hard as it is to admit. They did sacrifice a lot to defeat Germany, USSR had 8,806,000 casualties during WWW and t hat far exceeds everyone else's. Russia became too greedy after the war though.They wanted to keep Germany weak and wanted to take too much of Germany. I do hope that someday we could become allies again with USSR. Why were you going to take an aggressive approach to the Blockade by moving tanks up? I believe that the Berlin blockade by Stalin was an act of war, and this deserved to be replied to with an aggressive act. I believed that by bringing tanks to the blockade, we could intimidate Stalin and make him take down the Blockade. I believe this would have been a good option, the airlift urine out to be a better option though.By moving tanks up to the blockade this could have started a war so I am glad that we chose to airlift supplies instead of a more aggressive approach. During the Blockade what did you think the relationship between USA and USSR would be like in the future? I believed that the relationship between us and the USSR wouldn't be the same for a long time. I knew th at for at fifty years there would be tension between us due to what is happening right now. There already was tension during WWW before the blockade but now because of the blockade the tension will be rater than ever.I knew that someday, If we became allies, the tension would easy, but that day wouldn't be for a long, long time. Interview with USSR leader Joseph Stalin: What is your perspective on the Blockade? The blockade was absolutely necessary! The Allies were taking most of Berlin when it was USSR who sacrificed the most during WWW. To make matters worse, the allies merged their parts of Berlin together as to say that they are friends and we are enemies! We didn't sign any agreement saying that the allies could have access to our railways through to our part of Berlin anyway.We also needed to keep Germany weak and not let them get back to power by supplying so much to them. Why do you hold this perspective? I believe that the blockade was necessary because it us who had 806,00 0,000 a formal agreement letting allies have access to West Berlin. I put up the blockade because we deserve more of Berlin! If I did nothing and Just let the Allies have most of Berlin then we could never demand anything again. Another reason the blockade was put up was because we have to keep Germany weak! If we keep giving them applies and feeding them, giving them an economy and more luxuries then they will get back to power again.We must keep Germany weak because I will never forget how they treated us, and how many they killed. What is your perspective on the Airlift? The airlift was most definitely propaganda. The allies are saying that they are airlifting simply to supply to West Berlin and not give in to my demands but I know that the airlift is purely for propaganda purposes. All the sweets and luxuries they are supplying to West Berlin are sending a message. The allies are saying that their art of Berlin is better, living is better, you will get these luxuries, they are s aying for everyone come on to their part of Berlin.Why do you hold this perspective? I hold this perspective because the Allies can fool everyone else with their thoughtful, caring airlift, but I know this is Just their plan to advertise their part of Berlin. This airlift though, the allies were managing to supply more than before because of this propaganda, I tried flying planes close to their planes but I knew that it was only a matter of time before something happened such as someone shooting a plane down ND then that would mean I declared an act of war, even though the airlift was an act of war, I couldn't display this or a war would start.What actions did you take as a result of your perspective? The blockade had the potential to start another war, because of this I knew had to take the blockade down, although this pained me to do so, I knew I had to do it because the blockade was only benefiting the allies and sooner or later, an act of war would have occurred. None of us want ed a war so soon after WWW had ended. The results of another war would have been devastating for everyone. Also because of he new nuclear technology I believe that another war would completely demolish the world as we know it.What did you aim to achieve by blockading West Berlin? I was aiming for the allies to give in to my demands and give me their part of Berlin, if they gave me their part of Berlin, then I'd lift the blockade. One other thing I was trying to achieve was keeping Germany weak; I didn't want their capitol to become so strong suddenly after WWW. If we kept giving them supplies then they would become strong again Just like after WWW, and they would start another war. What are your thoughts on the Berlin Wall? The Berlin wall was a very smart move by Nikkei Khrushchev.Although it wasn't me who put up the Wall, I would have done the same thing if I was still leader. The Berlin Wall was an effective solution for separating the Berliners. It was a lot better than when the re was Just barbed wire and guards guarding the border. The rate of West Berliners escaping to other parts of Berlin dropped drastically when the Wall was built in 1961. I am extremely glad that this decision to create the Wall was made; it separated the Berliners very well and meant they could not leave West Berlin and we

Essay on Ford Motor Case-Operations Management - 855 Words

Ford Motor Company Report Course: MGT 203 Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. It in addition to the Ford and Lincoln brands, and also owns the stake in Aston Martin in the UK and Mazda in Japan. In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued the Mercury brand after the 2011 model year. It produced over 260 million vehicles and it was the second largest industrial company in the world. There are 370,000 employees in Ford with the revenues of more than $144 billion. It operations spanned 200 countries. It has a very important influence all over the world. In the last two decades, there are more competitive between Ford , General Motors and Chrysler in Unite States. The†¦show more content†¦Ford help the suppliers to improve their operations via a range of techniques like JIT, TQM and SPC, in exchange for closer relationship and long-term commitments. Today’s management strategy Today, Ford’s production system is directly to synchronous Material Flow then directly to In-Line Vehicle Sequencing, as the following Chart: The Ford’s OTD also improved fast, the system as the flowing chart: The Ford’s retail network: From Today’s Supply Chain strategy we can see that the biggest change in Ford’s supply chain strategy is from â€Å"push† to â€Å"pull†, the focus was to maximize production based on a â€Å"Push† strategy, which resulted in an over capacity of an estimated 20 million vehicles. This over capacity would have clearly led to a decline in sales and profit margins due to increasing inventory costs. The Supply Chain strategy of Ford compare to Dell company With the virtual integration, Dell has a faster direct model with no traditional boundaries and roles in the value chain. Virtual integration is combines the economic benefits of the two different business models. It can be described as a way of capturing the advantage of vertical integration without actually vertically integrating. It also can be seen as the ability to achieve the advantage of vertical integration without incurring the overhead. It helps the Dell to eliminate the resellers markup and the costs and risksShow MoreRelatedFord Motor Company and Penske Logistics Case Study1265 Words   |  6 PagesFORD MOTOR COMPANY AND PENSKE LOGISTICS CASE STUDY KEVIN BRAVO EMBRY RIDDLE AERONAUTICAL UNIVERSITY MARCH 4, 2012 Abstract In this case study I would highlight the importance of Penske Logistics to Ford Motor Company, one of the world’s largest automotive manufacturers. Penske has a good reputation and are highly valuable in the logistics field. They are very famous in using a process that identifies and removes errors efficiently with a set of tools that increases productivity in theRead MoreCase Study : Ford Motor Company1611 Words   |  7 PagesFord Motor Co. Casey T, Blackburn Business 104 Business Organization Management Dr. Earl Murray Jr. 1 November 2015 Abstract I hope that this meets the intent of this paper and that you learn something new about the management of an organization that I have the most interest in. I wanted to discuss how the lessons that we have covered during this class are used and demonstrated in a large worldwide company such as Ford Motor Co. Ford Motor Co. Ford’s Motor Company History Ford Motor CompanyRead MoreFord Motor Company And The American Geopolitics1324 Words   |  6 PagesFord Motor Company and the American Geopolitics Name: Yixin Zhang ID: 1101494 Introduction Even in the most subliminal of forms, geopolitics has the capacity to impede the income generation ability of an organization. According to Munoz (2013), the essence of organizations to be consistently cognizant of geopolitics hinges on the need to mitigate the risks inherent to the operating environment. In line with this understanding, it is apparent that the implementation of effective riskRead MoreDiagnosing Change of Ford and Gm1341 Words   |  6 PagesDiagnosing Change of Ford and GM HRM587: Managing Organizational Change For: Prof. Michelle K. Preiksaitis By: Stephen J. Krivda Keller Graduate School of Management of DeVry University Online Diagnosing Change of Ford and GM Diagnostic Model The diagnostic model I have chosen is the Congruence Model for both companies. The congruence model as defined by Anderson (n.d.) is a type of change management process which will examine the performance of a given company/organization as it operatesRead MoreMarketing Strategies Of Ford Motor Essay1513 Words   |  7 PagesMarketing Ford Motor started to align its marketing strategies with the company s drive for the One Ford concept where it unites the different regional units to create common global products that share the parts, design, and engineering to promote a single Ford brand (Ford, 2013), In terms of marketing, Ford uses the conventional marketing channels and techniques including the following: advertising, personal selling, direct selling, sales promotions, public relations. Its advertising reliesRead MoreIn This Paper, I Will Be Discussing Ford Motor Company827 Words   |  4 PagesIn this paper, I will be discussing Ford Motor Company and the role it plays in the global economy. Like the United States economy, the Global Economy is important as well as it links the economies of individual countries to each other and changes in a single can have ripple effects on others. Ford Motor Company Ford Motor Company operates in two sectors: automotive and financial services. Ford Motor Company is one of the largest automotive manufacturers in the world, employing about 166,000 employeeRead MoreCase Study Ford Motor Company1461 Words   |  6 PagesCASE STUDY Ford Motor Company Ford Motor Company, one of the world’s largest automotive manufacturers, has worked with Penske on several Six Sigma initiatives. As its lead logistics provider (LLP), Penske’s quality team of associates are trained in Six Sigma practices and work closely with Ford to streamline operations and create and maintain a more centralized logistics network. Together, they uncovered several areas for real cost savings as a result of reducing inbound carrier discrepancies, eliminatingRead MoreCase Analysis - Ford Motors738 Words   |  3 PagesA Case Analysis on Ford Motor Company Introduction Henry Ford’s Motor Company is one of America’s biggest prides in automotive industry. It is a multinational corporation and the worlds fourth largest automaker based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen. The founder, Henry Ford incorporated the company on June 16, 1903. At 1980’s, under the leadership of his grandson Henry Fo rd II, several bad decisions had been made regarding the organizational structureRead MoreAlignment Of Hrm And Business Strategies1192 Words   |  5 Pagesresearch that Ford motors is a multinational company operating in many different parts of America. Their cars are included in world’s most familiar cars. Ford Company is a composition of eight different companies, which are categorized into three different heads; first are Japanese cars, which fall under the name of Mazda, second is the American cars, which are under Ford, Mercury, and Lincoln. Third group of Ford Company comprises on European cars. Altogether, it makes Ford Motors, the world’s secondRead MoreCase Study: Business Process Reengineering General Motors Corporation900 Words   |  4 PagesCase study: Business Process Reengineering General Motors Corporation   â€Å"General Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996. In the 1970s, the automobile market for the major auto makers - General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. In 1999, Ford acquired